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The autumnal equinox has arrived! I’ve always loved living in a place where seasons happen. Living in the mountains it’s really amazing to see the transitioning seasons-from summer to fall, fall to winter, winter to spring and spring to summer. Nature shows us that everything has its season and none of it loses its beauty or its truth.

As someone who loves to honor each season, I found myself thumbing through Pinterest to get some great ideas on fall trends. From fashion to food, it’s really one of the only social media platforms that works more like a search engine than an interactive platform like Instagram or Twitter. I love the exchanging of ideas or being inspired by someone sharing their art. I also use this as a way to manifest by creating vision boards to really get clear on what the goal is.

I’ve been an avid user of Pinterest since it launched and it’s definitely the only social media that I thoroughly enjoy using on a regular basis for both personal use and business use. From a marketing perspective Pinterest makes the process incredibly easy to use and to optimize no matter what your business is! I put together a quick rundown of the basics of Pinterest SEO marketing and even created a free (yes, it’s FREE!) keywords guide that anyone can download and use. 

If you’ve not tried this before, keep on reading and don’t forget to get your free keywords guide in my store.

Basics of Pinterest SEO Marketing

Pinterest is more than just a platform for collecting beautiful images—it’s a powerful search engine that can drive significant traffic to your website. If you’re looking to improve your visibility on Pinterest, mastering Pinterest SEO is essential. Here’s a quick guide to help you get started:

1. Optimize Your Profile
Begin with your Pinterest profile. Use a clear, keyword-rich name and description. Keywords should relate to your niche or business, making it easier for Pinterest to recognize what your profile is about.

2. Keyword Research
Pinterest functions like a search engine, so keyword research is crucial. Use Pinterest’s search bar to find trending keywords relevant to your content. Also, analyze competitors to see what keywords they’re ranking for. Aim for a mix of high-volume and long-tail keywords.

3. Pin Descriptions Matter
When creating pins, include relevant keywords in the pin title and description. This makes it easier for Pinterest’s algorithm to rank your pins higher in search results. Incorporate natural language and keywords, but avoid keyword stuffing.

4. Use Hashtags Wisely
Hashtags work similarly to keywords on Pinterest. Add a few relevant hashtags to your pin descriptions to help users find your content. Keep them relevant, simple, and specific.

5. Create Boards with Keywords
Board names and descriptions should also be optimized for search. Use relevant keywords in both to ensure your boards rank well when users search for topics within your niche.

6. Focus on High-Quality Visuals
Pinterest is a visual platform, so aesthetics matter. Eye-catching, high-quality images will attract users and encourage engagement. Create pins that stand out while maintaining relevance to your content and keywords.

7. Stay Consistent
Pin regularly to maintain a steady flow of content. Consistency signals to Pinterest that your account is active, increasing the chances of your pins being seen.

With these basics, you’ll be well on your way to mastering Pinterest SEO and driving more traffic to your content. Happy pinning!